Advertising Options 2021/22
Product Development, Seasonality and Quality are the 3 key areas The Coromandel (Thames Coromandel and Hauraki Districts) tourism industry needs to work on to remain competitive as a year-round holiday destination.
Word of Mouth remains the most powerful form of marketing, which is why the quality of your product experience is crucial to the success of your business.
However it is necessary that you capture the attention of travelers considering options in The Coromandel. Destination Coromandel manages qualified channels that engage with the target market 24 hours a day, 7 days a week, 365 days of the year.
Below is a list of marketing and advertising opportunities to help you budget and plan ahead. Please note prices and details are subject to change. Not all activity requires a financial investment. Communication is key, please contact Destination Coromandel with any updates or queries.
www.thecoromandel.com is the official visitor website for the region and is an essential marketing tool for businesses in The Coromandel. If you want to gain exposure for your business with people researching and booking travel to The Coromandel, www.thecoromandel.com is the ideal place to start.
Marketing collateral and campaigns drive traffic back to www.thecoromandel.com where the aim is to inspire travel to our region. By investing in a promotional listing on this site you are also supporting marketing activity that promotes The Coromandel to our target markets.
Pre-Covid, in 2019 www.thecoromandel received over 900,000 visitor sessions, serviced over 650,000 users and had 2.3 million page views. Mobile has overtaken desktop as the number one device for accessing www.thecoromandel.com
To be eligible to list on the website under the categories below, businesses must be aligned with the primary objective of this website. That is, to deliver a comprehensive collection of all visitor-related experiences in The Coromandel, for the purpose of helping visitors consider, plan and book a holiday here.
All listings must offer a unique regional experience or deliver a regional feel. We generally do not feature national brands (e.g. McDonald's, Mobil, Subway) that provide well-known and defined services across NZ and worldwide.
NOTE: Website fees for 2021/2022 have again been waived in light of the economic situation caused by COVID-19.
Promotional listing fees
Accommodation, Activities & Transport - $400
Dining, Wedding, Retail, Conference & Incentive - $200
Additional listings for the same business/organisation - $50.00
12 month listing, billing period begins in July. Displayed prices GST excl.
TIP: Remember to list your business on www.newzealand.com. It attracts over 3 million visits each month and it’s FREE. Destination Coromandel has invested in an API (feed) from www.newzealand.com so you can maintain one listing for both sites. This will help to ensure you're listed on www.newzealand.com and make it easier for you to manage two sites that are important for your business profile.
HOW TO LIST: Sign up here
We will contact you to confirm if you'd like to list on www.thecoromandel.com
Facebook, Instagram, Newsletter
Should you have quality content worth sharing Destination Coromandel has built a highly engaged and growing audience across Facebook (60k fans), Instagram (18k followers), Consumer Newsletter (22k subscribers).
Word of mouth has been supercharged in recent years with the advent of social media and internet accessibility via mobile phones. Visitors are armed and ready to tell their network how good your place is. Our audience is hungry for good news, great imagery (particularly landscape and coastal) and video content.
We can share your content crediting your product and linking back to your website listing to a potential fanbase of 100k - for FREE
Tip: Don’t limit yourself to images of your product. The Coromandel has so many places worth sharing – remember to search and tag @thecoromandel so we’re notified. Also tag #thecoromandel and #goodforyoursoul to keep us posted. Alternatively send us an email with your images/video.
Content (Events, Accommodation, Activities, Transport, Restaurants) - Feed
The content iFrame has been custom built to allow anyone to upload the feed to their website and display local operators and events particular to their market. A filter allows website owners to select what will be displayed by town, category along with event type.
Tide Times for Hot Water Beach - Feed
The Tide Time widget allows tide time information from www.thecoromandel.com to be pulled through to 3rd party websites via an iFrame feed. The content displayed will show three days of tide time information (specifically for Hot Water Bach) with the ability to click through to search more date information.
The process to install both the feeds is basic, with a simple custom made iFrame inserted on your web page by your web developer.
The official Visitor Guide for The Coromandel contains a comprehensive range of tourism industry products and services available in The Coromandel. 100,000 are printed and distributed at i-SITEs nationwide. They’re also stocked throughout The Coromandel via the Visitor Point network and further afield in the neighbouring regions of Auckland, Waikato, Bay of Plenty and Rotorua. If you’d like additional copies for visitors at your business you can order bulk from Destination Coromandel.
Operators wishing to advertise in the next guide can view the prospectus here, which includes detailed information about design specification and costing, prices range from;
1/12 Page (text only) - $200 +gst (Homegorwn secton only)
1/6 Page - $425 +gst
1/4 Page - $700 +gst
Full Page - $2040 +gst
12 month listing, billing period begins in July
This is the link used to update the international travel trade, primarily via our trade email database. This is the list that informs decisions for who the trade should visit on familiarisation tours to The Coromandel., and what products they can contract to sell to their clients.
TIP: Remember to keep Destination Coromandel updated with any developments in your business that the trade may wish to know about.
Note: When hosting trade Destination Coromandel is likely to request FOC (free of charge) as the trade will be researching the appropriateness of your business for their clients.
Explore Central North Island
Destination Coromandel is part of the ECNI International Marketing Alliance with 7 other central North Island regions. These regions profile export ready product via in-market road shows and agent training, agent webinars, EDM communications and the EXPLORE Digital Directory to the travel trade in New Zealand and targeted offshore markets.
ECNI come together once a year to showcase product at the EXPLORE trade show in Auckland, attended by Inbound Travel Agents, Tourism New Zealand, Auckland i-SITE staff, Conference and Incentive reps, media etc.
EXPLORE Trade Show - approximate cost $850
This is an ECNI project so prices and activity are subject to change.
Tourism Rendezvous New Zealand, organised by Tourism Industry Aotearoa, is the biggest travel trade event in New Zealand. Attended by 350 international travel trade (predominantly wholesalers) where Exhibitors and Buyers connect over targeted 15-minute business-focused appointments, allowing delegates to renew and build business relationships.
Destination Coromandel represents the region via two appointment streams (90 appointments) and combines with other regional businesses to profile export ready product in The Coromandel.
TRENZ occurs in April/May. Budget $3000 - $5000 investment each year for at least 3 years.
Media Famils & Press Releases
Destination Coromandel is often the first port of call for visiting domestic and international media. We endeavour to match the media with the interests of their audience. We also host media as part of our domestic marketing campaigns.
TIP: If you’ve got a significant new development or achievement worth celebrating keep us informed so we can share your message for FREE (predominantly via media story pitches, press releases and sometimes via social media and consumer newsletters).
Note: When hosting media Destination Coromandel may ask for FOC (free of charge) or Industry Rates depending on the level of coverage your business may receive.
Events are a great way to encourage travel to The Coromandel, particularly for the domestic market.
Selected events are promoted across most of Destination Coromandel’s channels (Visitor Guide, www.thecoromandel.com, social media, newsletters, press releases etc).
TIP: Keep Destination Coromandel informed and promote your event by;
- Listing it on www.thecoromandel.com
- Sending a press release and images to Destination Coromandel
- Keeping Destination Coromandel informed with any new developments
- If you need further marketing advice don’t hesitate to contact Destination Coromandel who often have ideas of how you can raise the profile of your event (particularly in the shoulder and off season period).
iFRAME (Event Feed for your website)
We have recently developed an iFRAME providing a one stop shop for for event organisers to load their events and visitors to find them. The iFrame will allow your business and other organisations to filter and profile events on your website to help inform your customers of what’s on in The Coromandel.
Find out more about events here.
Regional Information Centres
The Coromandel Visitor Information Network plays a key role in encouraging visitors to stay longer and spend more. They also save travelers precious time in matching tourism experiences with their interests on the spot. This is an engaged audience who have arrived eager to experience the best of The Coromandel. Are you one of the options?
DLE’s (brochure pockets)
Collateral visitors can take on the road or use to book on the spot.
Signboards & Posters
A non-invasive medium to capture the visitor market in ideal locations at the ideal time.
i-SITE 580 x 580mm from $180 - $500 incl GST
i-SITE Counter Posters A2 $360
A4 Ferry Landing $50
A3 Whitianga Wharf $80
i-SITE Counter Posters A2 $360
Whitianga (2 year lifespan, 80k print run)
Image and text ad - $255
One line text ad - $64.00
Thames (1 year lifespan, 40k print run)
Text and Image ad - $127.50
One line text ad - $32.0
Note: You can purchase a pad of 200 Maps for $25 from Thames and Whitianga i-SITEs.
You can use our images free of charge to promote your business as long as you accept the terms and conditions. Images are one of the most important and effective ways to promote your business so it's crucial you use quality images when marketing your business. Check out the image library here.
Visit The Coromandel youtube channel and choose from a selection of videos to embed on your website or share via your own channels.