Our Vision
We imagine a world where...
By navigating together towards A NET POSITIVE FUTURE FOR HAURAKI COROMANDEL, tourism gives more than it takes, for our environment, society and people.
Hauraki Coromandel's Destination Management Plan
Navigating together towards a net positive future for Hauraki Coromandel, where tourism gives more than it takes for our environment, society and people.
The destination management plan you’re reading is about making sure tourism leads to a better future for all. And it’s equally about protecting and caring for everything we hold dear about Hauraki Coromandel.
Destination management provides a guiding framework that takes responsibility for all aspects of our region that contribute to our visitors’ experience including attractions, amenities, access, marketing and infrastructure.
Our plan was shaped by the aspirations and perspectives of our communities, businesses, mana whenua and Councils; providing a holistic vision to align all future activities that impact our visitor eco-system.
Charting Our Course
We imagine a world where travel brings people together, united in spirit and action.
Our Mission
We’ll get there by...
our actions moving people to heal the world together, following our Guiding Stars.
Our Guiding Stars
Showing the way
Having the right frame of mind helps to make decisions that truly lead to change. If we are all committed to making a real difference, we will follow our Guiding Stars by
- Upholding mana whenua aspirations
- Reflecting community priorities
- Nourishing creativity, arts & culture
- Regenerating the environment
- Honouring past & future
Plans of Action
Actions matter most. We’ve developed four plans of action that heed our Guiding Stars, to make our vision of a flourishing, net positive future for tourism in Hauraki Coromandel a reality.
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Destination Management Plan DRAFT May 23 Work as a coalitionWork as a Coalition
Locals, mana whenua and visitors feel positively about tourism.
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Destination Management Plan DRAFT May 23 Guide visitation
Guide Visitation
Visitation levels are spread across places and seasons in ways that help the tourism industry be more resilient – while, crucially, making sure the environment thrives, and that balance has been achieved.
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Destination Management Plan DRAFT May 23 Enrich communities
Enrich Communities
For a holistic view, we must consider cultural vitality, well-being, health, and the satisfaction of residents and travellers.
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Destination Management Plan DRAFT May 23 Become net positive
Become Net Positive
Everything we do now is proactive and intentional and positively impacts the ecosystem from which we all benefit. This will lead to better protection of the environment and a stronger connection to the area and each other, measured as a holistic set of positive and negative economic, social and environmental impacts.
Action Summary
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Project Updates & Progress
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Hauraki Coromandel Biking Strategy
Creating a Mountain Bike Destination
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Paeroa Maritime Park
Paeroa Maritime Park Development
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Kūaotunu Peninsula Biosphere Dark Sky Project
Kūaotunu Dark Sky Community
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Sustainability Programme
Sustainability Programme
Development of the Plan.
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Consultation
DMP Consultation
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Research
DMP Research
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Destination Management Plan DRAFT May 23
Destination Management Plan V1
Our community vision for tourism
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Draft DMP Feedback
Draft DMP Feedback
