Plan your trip around Hauraki Coromandel along State Highways 25 & 2. Please note some local roads and DOC sites are closed. Find out more

Hauraki Rail trail 2 v3

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Careers with Destination Coromandel

Who we are
Destination Hauraki Coromandel is the regional tourism organisation charged with marketing The Coromandel to both the domestic and international markets for the purpose of increasing the value visitors bring to our region.

Our vision is that tourism enriches life for locals and visitors, contributing directly to the protection and enhancement of our cultural and natural environment.

To achieve this vision, Destination Hauraki Coromandel works in partnership with the tourism industry, key stakeholders (Thames-Coromandel District Council and Hauraki District Council), and other visitor sector partners.

Our Brand
The Coromandel good for your soul is the regional brand and tagline for The Coromandel. Geographically this includes Thames Coromandel and Hauraki Districts.

The Coromandel good for your soul speaks to the region’s four pillars; essentially homegrown, a simple way of life, golden heritage and where Kiwis holiday. Its purpose is to stir desire and stimulate action. It’s about creating a dream and converting the plan to visit The Coromandel. It connects on an emotional level and creates a vision of the culture and ethos of our place.

Our work must live up to the brand promise and contribute to the brand's value and equity. Everything associated with The Coromandel good for your soul, including imagery, messaging and content must reflect the brand pillars and ethos of The Coromandel, only then does it receive the stamp of approval - The Coromandel good for your soul logo.

Vacancies and Tenders

Pūkorokoro Miranda Shorebird Centre Contract - Closes 5pm 19th Feb 2021

Project Manager  - Closed 19th October 2020


What's happening around The Coromandel

Tag us using #thecoromandel or #goodforyoursoul in social media.

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