The Coromandel moves to the ORANGE setting in NZ's traffic light system on 14 April 2022. Travel is permitted. For information on the COVID-19 Protection Framework visit

Hauraki Rail trail 2 v3

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Careers with Destination Coromandel

Who we are
Destination Coromandel is the regional tourism organisation charged with marketing The Coromandel to both the domestic and international markets for the purpose of increasing visitor spend in The Coromandel.

Our vision is for The Coromandel to be rated by our key markets as New Zealand's must-visit destination. 

To achieve this vision Destination Coromandel works in partnership with the tourism industry and key stakeholders (Thames-Coromandel District Council and Hauraki District Council) and other visitor sector partners.

Our Brand
The Coromandel good for your soul is the regional brand and tagline for The Coromandel. Geographically this includes Thames Coromandel and Hauraki Districts.

Locally The Coromandel good for your soul speaks to the region’s four pillars; essentially homegrown, a simple way of life, golden heritage and where kiwis holiday. Externally and in the visitor market its purpose is about stirring desire and stimulating action. It’s about creating a dream and converting the dream to visiting The Coromandel. It connects on an emotional level and creates a vision of the culture and ethos of The Coromandel.

Our work must live up to the brand promise and contribute to the brand value and equity. Everything associated with The Coromandel good for your soul, including imagery, messaging and content must reflect the brand pillars and ethos of The Coromandel, only then does it receive the stamp of approval - The Coromandel good for your soul logo.

Vacancies and Tenders

Pūkorokoro Miranda Shorebird Centre Contract - Closes 5pm 19th Feb 2021

Project Manager  - Closed 19th October 2020


What's happening around The Coromandel

Tag us using #thecoromandel or #goodforyoursoul in social media.

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