The Coromandel good for your soul
Having a strong recognisable brand that stands out above our competitors and in the minds of our audience is crucial in the proposition of The Coromandel good for your soul brand.
A primary objective is to increase the awareness and affinity for The Coromandel brand, good for your soul proposition and www.thecoromandel.com call to action.
Motivating industry, locals and ultimately visitors to embrace the brand is the ultimate goal.
This long term objective will be achieved by providing simple and effective mechanisms for people to engage with and own the brand.