Plan your trip around Hauraki Coromandel along State Highways 25 & 2. Please note some local roads and DOC sites are closed. Find out more

The Pinnacles

Good for your soul Toolkit

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The Coromandel good for your soul

Having a strong recognisable brand that stands out above our competitors and in the minds of our audience is crucial in the proposition of The Coromandel good for your soul brand.

A primary objective is to increase the awareness and affinity for The Coromandel brand, good for your soul proposition and call to action.

Motivating industry, locals and ultimately visitors to embrace the brand is the ultimate goal.

This long term objective will be achieved by providing simple and effective mechanisms for people to engage with and own the brand.


As moderators of the good for your soul brand, we encourage our local communities, businesses and visitor sector to join us in sharing with the world why The Coromandel is truly good for your soul.

If your content and messages align with the good for your soul guidelines we welcome your request to include the brand in your story. Request permission

Our Commitment to creating a better place

Our tiaki promise is to help ensure our environment is enhanced by all those who come to enjoy it.  To act as guardians, protecting and preserving our beautiful home.
Tiaki means to care for people and place, whether we live here all of the time, some of the time, or we visit. That means conserving our water, leaving only footprints on our beaches and birdsong in our forests.
That's good for your soul.

What's happening around The Coromandel

Tag us using #thecoromandel or #goodforyoursoul in social media.

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