The Coromandel good for your soul
The Coromandel good for your soul is the regional brand and tagline for The Coromandel. Geographically this includes Thames Coromandel and Hauraki Districts. Locally The Coromandel good for your soul speaks to the region’s four pillars; essentially homegrown, a simple way of life, golden heritage and where kiwis holiday. Externally and in the visitor market its purpose is about stirring desire and stimulating action. It’s about creating a dream and converting the dream to visiting The Coromandel. It connects on an emotional level and creates a vision of the culture and ethos of The Coromandel.
Our work must live up to the brand promise and contribute to the brand value and equity. Everything associated with The Coromandel good for your soul, including imagery, messaging and content must reflect the brand pillars and ethos of The Coromandel, only then does it receive the stamp of approval - The Coromandel good for your soul logo.