New Chum (Wainuiototo)

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Voted as one of the 101 Must Do's for Kiwis. Hidden away from the masses and rarely explored by Kiwi’s is the spectacular ‘New Chum Beach’, which ironically has been voted as one of the world's top 10 beaches! New Chum was also voted 60th of the 101 Must Do's for Kiwis.

This stunning stretch of golden sand is fringed by Pohutukawa and native forest and is deserted for most of the year.  New Chum beach embodies 'The Coromandel good for your soul.' This protected beach has no buildings, no roads, no infrastructure or camping - it is a jewel in New Zealand's coastal crown.

Getting There

Traveling to New Chum Beach via the east coast route is an enjoyable journey on which to discover that good for your soul moment. There are several opportunities to stop for refreshments and views between Tairua and Kuaotunu.  The isolated road from Kuaotunu to Whangapoua is bordered by sweeping coastal vistas and rural hills and valleys.  From the turn-off to Whangapoua, serene mudflats and mangroves pave the way to a pristine beach free of footsteps.  On a solitary adventure, what better place to restore energy and connect with nature than on a walk to Wainuiototo Bay - otherwise known as New Chum beach? 


New Chum is the sort of good for your soul place where it’s entirely possible to witness Orca or Dolphins swimming the length of the beach. They are languid beasts, possessing that same New Chum quality of stillness, even when moving.  A solitary Dotterel can twitter and skittle safely across the sand.  These delicate birds are free from the threat of dogs and hoards of people at New Chum. 

Return Journey

The aforementioned detour on the walk back is a hands and feet climb; not for the faint-hearted but worth it for the view.  At every quarter turn there is something new and startling to see.   To the west, great bush-clad ranges lurch up steeply from New Chum Beach, the bush giving way to pasture at its peak. To the north, the curved tip of The Coromandel peninsula.  The hulking shadows of Great Mercury Islands dot the seascape of the eastern horizon.  The blonde beaches of Whangapoua, Matarangi and Kuaotunu stretch southeast as far as the eye can see.

It’s a fifteen minute rock hop back to William Mangakahia Lagoon Reserve from the bottom of the track.  By that final slippery stream crossing, your footsteps will be more certain.  You are likely to be more relaxed and more observant, noticing all the details of the stunning natural environment surrounding you. 


You would expect New Chum to reward with a challenging hike, white sand, Instagram views.

Yet it gives so much more than you can imagine.  Time ceases to exist once your feet hit the beach at New Chum.  There is a quality of stillness and silence to this place.  It is a quality that has become so rare in today’s noisy cluttered world, that you may not know you’re craving it until you get there.  New Chum beach, hidden away on The Coromandel is a prehistoric piece of paradise.  It is off the beaten track.  You do have to go out of your way to find it.  But like anything worthwhile, the effort is worth it.  Experience it for yourself. 

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